Changing The Face Of Fashion

For most people, Eco-Sustainability doesn’t always cross your mind while purchasing the next fashion fad. For the typical shopper, cost and convenience are often the top priority when shopping for the new stylish sensation. We don’t consider the poor working conditions it took to create the garment, the waste materials it produces, how it greatly impacts the environment, or how it will affect the earth for future generations. This cycle needs to change. I recently learned about a local Cape Cod company determined to produce ethical and sustainable fashion, while promoting independent cutting edge designers, trying to provide consumers with more eco-friendly options.

I was inspired by entrepreneur Kathryn Hilderbrand’s mission to spread attainable eco fashion, and provide healthy working conditions for employees. Before listening to Hilderbrand’s ideas, I was in the dark, and unaware of where my wardrobe came from, and what it took to make. After discovering what it was really like for people working out of the country, and in unsafe areas, I questioned myself. What can I do contribute and make a change in the way the industry works. I was inspired by Hilderbrand’s passion and drive, and I desired to know more about this reality of what is happening. After researching this topic, I discovered that in the past few years the production of textiles and consumerization has risen dramatically, resulting in 11 million tons of textile waste in landfills across the globe per year. What can I do to make a change in the way fast fashion works?

After hearing Hilderbrand’s story, I am determined to share my newfound knowledge with others by educating and sharing ideas online, and by word of mouth. By doing this we can change the entire industry.

 I will continue to educate myself on these global issues as well practicing ethical clothing consumerization when purchasing my next new article of clothing. There are ways to put an end to the destruction of the environment, and ways to be considerate of the earth around us. Reinventing the way we think about fashion, may be hard, but by making simple strides, a better world is achievable. Being your own pioneer is part of it. Recycling garments that you no longer wear, or articles that no longer fit is one small change that can reduce the waste that ends up in landfills all around the world every year. Donating clothing to local charities, or passing down clothing to others, can also limit the out of country production of mass manufacturing businesses, and put a stop to fast fashion construction. Reclaiming garments and upcycling clothing is another way to be ethically conscientious, as well as create and design an entirely new closet out of something you already own. Making responsible and quality choices let’s you be an innovator and define your personal aesthetic in a way that is true to yourself and true to the environment.

You can check out Kathryn's Mission here!

Emma Mannal