Is Personal Branding The End All Be All?

In recent weeks, I have been dedicated to launching and building my personal brand and blog, EM. I have spent countless hours editing photos for the perfect color scheme, curating content for my target audience, and frequently updating my social media accounts. When chatting with bloggers and professionals in the marketing industry, the first piece of advice they typically give is to "create a strong personal brand." Many believe that a strong personal brand is the backbone of your business. It allows you to create an image of yourself that is marketable, and in turn, become more successful. Barry S. Saltzman, the CEO of Saltzman Enterprise Group and Partner at Culture Measures, is passionate about personal branding, he advises, "The mutual relationship between career success and personal branding is a truly unique dynamic that, when understood, has the potential to launch a person to new heights." While this all may be true, others have decided to go against the grain of modern marketing. Liz Elfman is the founder and CEO of E-Squaredfound that only when she distanced herself from her personal brand, she found success, "Out of frustration, I gave up on The Perfect Personal Brand, and hunkered down to focus on client work. Slowly, progress came in baby steps. A one-off project turned into a retainer. I made my first hire. I figured out how to work with contractors. I met quarterly metrics and hit a six-figure revenue target." Elfman says she is content with her "Imperfect Online Self" and considers her "messy, meandering path" progress. As for me, I am still unsure what path I will take. I believe that with time, development, and experience, I will find the technique that works best for me. 

Read Barry S. Saltzman's article here.

Read Liz Elfman's article here. 

Emma Mannal