The Deconstruction Of Fashion Norms

This past September, as couture collections took the catwalk across the globe, I couldn't help but notice the lack of mainstream brands dedicated to creating ethical designs. However, one designer, in particular, Stella McCartney, has been influential in the deconstruction of fashion norms.

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Stella has created a company synonymous with sustainability and continues to be an animal and environment activist. She has made waves in the world of eco-fashion and has brought ethicality to conventional couture.

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This season, her collection is free-flowing and easy going. Each piece portrays the typical "model off duty" persona with an air of sophistication. Stella debuted a variety of pieces including monochromatic jumpsuits, traditional trapeze dresses with an African twist, and striking ball gowns.

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Emma MannalComment