Adpocalypse

In the recent months, YouTube content creators have been up in arms regarding new policies set in place by YouTube's guidelines. YouTube has tightened the reigns on what videos can be monetized and who can monetize their videos. As a result of this drastic policy change there has been an outcry on behalf of creators.

YouTube has acknowledged the problems that the company faces and plans to be more transparent with content creators moving forward. However, there will still be strict guidelines on monetized content. By introducing new regulations, and modifying previous rules, YouTube hopes to appease both creators and advertisers. 

Earlier this year, Logan Paul, a popular content creator on YouTube, posted a video containing extremely graphic content. Following the incident, YouTube took steps to punish Paul, which included taking Paul off of the platform's most lucrative advertising tier. 

While some applauded YouTube's swift action, many content creators feared that the new regulations in wake of the incident would become tyrannical. I believe a balance needs to be found. Content creators must be valued and supported by the platform, while advertisers must feel confident to advertise on the platform.

There are still questions left unanswered; What content is allowed, and what isn't? What creators will be demonetized and what creators will face more serious consequences?

For now, I believe YouTube has taken a step in the right direction. The platform promises to create a regular report, providing in depth data on the flags they receive, as well as reporting what action they took to address the violation. 

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Emma Mannal