The Importance Of Customer Segmentation

Customer segmentation divides a customer base into various categories, such as age, gender, interests, spending habits, geographic location, etc.

Customer segmentation is a crucial aspect of business development as it enables a company to directly engage with a specific target market. Customer segmentation improves customer relationships. By directly communicating with your customer base, you can improve your product and better cater to your customer’s needs.

Additionally, customer segmentation drastically improves customer retention. Customers are more apt to return when they had a positive experience, specifically tailored to their needs.

After careful consideration, I have begun to formulate who my customer segment will consist of. I have thought long and hard about what problems effect me directly, I’ve used that information to identify the customer segment. 

In my blog post “One Size Doesn’t Fit All,” I identified a problem that many young women face when shopping for trendy and fashion forward clothing. When creating my customer segment, I will focus primarily on addressing this problem. 

Emma Mannal